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Thursday, November 8, 2007

England? You Must Be Kidding

In the days that followed Englands qualification for Germany 2006, Sven Goran- Eriksson, Wayne Rooney and Michael Owen all said that they think England can win the World Cup. But, in my humble opinion yet again, although they have some highly talented and gifted players, I doubt they have a good enough team to do it. Look back at England s overall performances throughout the 2006 World Cup qualifying campaign and you can see just what the team lacks, and why England will not win the World Cup next year. A great team is built not just with technical ability (of which England have absolutely loads), fame and fortune but also passion, teamwork, commitment, tactics and personality, (all of which England desperately lacks).

You look back at the England cricket teams success in the summer and you see all of those factors mentioned above. I may not be the most ardent follower of the sport but I think Im right in saying England actually only have a couple of player in the world rankings for batting and bowling, however as a team they are formidable. Michael Vaughans intelligence, calm head and Quiet but effective leadership and Andrew Flintoffs inspiration are the keys. But you can look around at the raw passion of Simon Jones, flamboyance of Kevin Pietersen, honest workmanship of Ashley Giles and you see the way the team is built.

They played with so much strength oh character. Every time they fell behind or lost wickets certain players would step up for their team and do something special, which could be anyone at different times. Look through the England football team and youll find arrogant, self-interested individuals with all the personality of a wet fish almost to a man. These guys dont look like theyre playing for England for love or passion of the game or their country. They seem to be playing for their profile as footballers, and the next big sponsorship deal. Passion isnt about spitting anger and diving in for tackles the way Rooney and David Beckham respectively tend to do. It isnt about getting sent off as it lets your team mates and your country down.

No, passion is about running so hard, you are playing as both full-back and wide midfielder the way Cafu and Roberto Carlos did when their star player was sent off in 2002 against England. I can picture it if Svens lot were to win the World Cup. I see Beckham striking a pose with the trophy, sticking out his chest and allowing a lock of his hair to fall across his face, Frank Lampard and John Terry grinning behind him, Ashley Cole and Rio Ferdinand in the background on their mobiles to their agents demanding pay-rises com-mensurate with winning the tournament. To cut a long story short, if England wins the 2006 World Cup, Ill run semi-nude around the Merdeka Square on the next rainy day after the tournament, if, the authorities allow it of course.

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Premiership Betting Review - 26 February 2006

Manchester United are the 2005/06 Carling Cup winners following a 4-0 demolition of Wigan Athletic at the Millennium Stadium. United, as short as 8/13 on the day, took the lead after 32 minutes through Wayne Rooney but it was a three goals in six minutes salvo in the second half that devastated outsiders Wigan. Louis Saha netted after 54 minutes, Cristiano Ronaldo on 58 and Rooney again on the hour to win the Cup in emphatic fashion.

With United not playing in the Premiership this weekend, Chelsea extended their lead at the top to 15 points with an expected victory over Portsmouth. The Blues were overwhelming favourites at 1/6 and did not disappoint short-odds backers with second half goals from Frank Lampard and Arjen Robben to win the match 2-0.

Liverpool drew level on points with Manchester United but remain third after a 1-0 win against Manchester City on Sunday. Harry Kewells goal five minutes before the break was enough to secure all three points for the 8/15 Reds.

Arsenals dire away form in the Premiership continued as they lost 1-0 at Blackburn Rovers. The 5/4 Gunners will have attracted a lot of punting interest, however, it was 21/10 Rovers that took the points after Morten Gamst Pedersens decisive goal. The result saw Blackburn leapfrog Arsenal into fifth place while condemning them to their eighth away defeat of the season.

Birmingham City are within touching distance of safety after a vital win against Sunderland. Even though prior to the match the Blues had won just three games all season at St. Andrews, plenty will have ploughed into the 7/10 odds and Emile Heskey headed in the winner after 39 minutes.

In another crunch relegation battle, Middlesbrough edged themselves closer to safety but piled on more pressure on West Bromwich Albion after winning 2-0 at the Hawthorns. Jimmy Floyd Hasselbainks goals on 17 and 44 was enough to seal victory at tasty 9/5 odds.

Caretaker manager Glenn Roeder made it three wins in four matches for 11/10 Newcastle with a 2-0 victory against Everton. Two goals from Nolberto Solano after 64 and 76 minutes saw Everton lose their first match since December 28.

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5 Tips to Hook Your Readers with Long Copy (and keep 'em reading all the way to the end)

Like most solo professionals, you can't afford to sell yourself with hype. You want to create a friendly conversation with website visitors so you'll attract clients.

But a website that doesn't attract and hold attention tends to grow cobwebs. It looks sleepy!

And research shows, over and over, that long copy sells better than short copy.

So how you do create long messages that don't set your visitors to snoozing... or worse, clicking off to a more wide-awake website?

1. Write conversationally.

Lets face it: web surfers get bored like everybody else. Theyre sitting all alone with their computers and they want to feel somebody cares enough to talk to them. Reading pages and pages of copy should feel like getting a letter from a good friend.

Short copy (and short-short ezines) comes across more like a message left on an answering machine not a meaningful connection.

Ever had a phone conversation with a friend or even a business relationship when you just enjoyed talking?

You were in no hurry to hang up. You were entertained. You felt affirmed. When readers feel this way, theyll stay tuned all the way to the bottom of the page.

2. Maintain suspense.

Whether you're writing website copy or murder mysteries (my favorite leisure reading), maintain suspense. Each sentence should motivate the reader to move to the next sentence...and the next paragraph...and the next page, chapter and even book.

Im not sure who first applied the term bucket brigade to copy. But heres the idea.

Before fire departments got organized, volunteers would fight fires by lining up and passing buckets of water from the nearest well to whatever was burning. Another line would pass empty buckets back for refills. Buckets moved from hand to hand fast, no stops.

So think of each idea as a bucket you want to pass along, from one sentence to the next. Motivate the reader: Keep going! Urgent! You need to reach the end before anything else happens!

3. Ask, Whos reading? rather than How long?

Your target market really wants to learn what you have to say. They realize theyll learn from you, even if youre overtly making a sales pitch. So they keep reading....and reading.

Whats your favorite personal interest? Dogs? Cats? Hiking? Basketball? Soccer? Music? Art? Real estate?

When youre passionate, you cant learn enough. You hope the article, book or talk will go on forever. And if youve targeted right, your readers will feel the same way.

4. Encourage your readers to talk back to you.

Marketing researchers know: When we read any message, we tend to talk back! Sometimes we speak aloud (and even throw a magazine across a room doesnt work with a computer).

But most often we engage in what psychologists call counter-arguments. For example, you read, This technique will transform your cat into an obedient pet who comes when called.

You think, No way! or, You must be kidding.

We also affirm what we read.

Thats a great idea! I can save money in the long run!

And (especially if were contemplating a big-ticket item) were seeking more and more reasons to justify our buying decision.

So...youre probably ahead of me: Longer copy means more opportunities to say, Yes its for me!

5. Crawl out on the edge.

What television shows become mega-hits? I should know. Im somewhat anti-television. No cable in my home because, There are better ways to spend my time!

But what do I rent at the video store? You got it: the big HBO and Showtime series that go outside the networking programming box.

Theyre more like indie films than television and they attract audiences of millions. And just try to rent a DVD of past seasons: you get on a waiting list. (Desperate Housewives? A desperate imitation! Feel free to email if you disagree.)

Writing works the same way.

Whenever I take a risk with an edgy ezine article, a few readers unsubscribe and some even send a few grumpy emails. But I always get a few orders and queries about coaching, too.

When I write reviews for amazon.com, I just say whats on my mind. And I get some of my best clients and subscribers.

One reader even said, Do they call you Cantankerous Cathy? You never say anything nice! But she signed up for my ezine and attended three teleclasses. At least half a dozen clients claim they hired me because, they said, You tell it like it is!

Edgy for me means strong opinions and ideas. Some famous copywriters use strong, colorful language. Adapt your edginess to your audience and your own style.

Bottom line: As long as you hook the reader, maintain suspense and tell a good story, your message can be as long as you want it to be.

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Siberia, Russia Part 5 - Khabarovsk and a Little Russian

In this continuing series, we cover my move from San Diego to Chita, Siberia to be a professor at Chita State Technical University. We pick up the story outside the airport in Khabarovsk, Russia.

Khabarovsk

Khabarovsk is an amazing city. Museums with works from Picasso, Rembrandt and other masters. A bustling downtown area with cafes, a lively music scene and architectural triumphs. Then again, maybe not. We were far more interested in finding a hotel with hot water and never ventured into the city.

Outside of the airport, we were a bit flummoxed by the fact there appeared to be no taxis. We quickly learned that practically any Russian with a car is also a taxi for hire. After 5 minutes of egging each other on, Grae made taxi arrangements and we were off. Apparently taking in out disheveled appearance after 3 days of traveling, our driver suggested the Intourist hotel. We readily agreed.

During communism, Intourist hotels were set up for exclusive use by foreigners. Ours was fairly nice and, importantly, had showers with copious amounts of hot water. You can see a picture at http://www.lodging.ru/hotels/intouristkhab.asp. After having returned to humanity with one of the best showers of my life, it was time to brush up on my Russian skills.

I am a huge fan of ice hockey. During the eighties and nineties, many of the best players were Russians. In interviews, they almost always talked about learning English by watching television. If it worked for them, it would work for me. Not exactly.

As Grae showered, I flipped through the eight available channels. Sitcoms were a non-starter, but I eventually found a news channel. I see the images. I know what the images are. I hear the words being spoken by the reporters. I have absolutely no idea of what words go with what images. Okay, lets back up. What words do they use over and over? Damn, do they have to talk so fast? After 30 minutes, I have learned nothing, nada, zippo. My respect for Russians playing in the NHL has never been higher.

Might as well sleep on it. Yes, day three of the trip was finally done. My original prediction of a 2-day trip was out the window. Still, we were in Russia, so how much longer could it take? Pull out a map and take a look at the country. It is twice the size of the U.S.

Next When Stairs Attack

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